CALMPLEXION
 

fall 2022 product launch

This campaign launched the “Super Soothers” collection, designed to calm sensitive skin and reduce redness associated with rosacea. To visually reinforce these benefits, we used cool, soothing tones that reflect the calming effects of the products. The collection is centered around one hero ingredient—matcha green tea extract—known for its soothing properties. FarmHouse Fresh stands out for its commitment to fresh, thoughtfully sourced ingredients, making it essential to highlight these elements as a key part of the brand story across all touchpoints.