SUPERFRUIT
RENEWAL
 

spring 2022 product launch

This campaign introduced a collection designed to renew natural beauty, centered around the message “reset, renew, re-you.” To visually amplify these benefits, we highlighted the natural superfruit ingredients featured in each product, emphasizing the freshness, juiciness, and healthy “boost” they deliver.

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To elevate the visuals, I collaborated closely with the photography team to style the product imagery in a clean, linear, and architectural way. This approach carried through into the brochure design, where angular frames were used to echo the linear aesthetic and add visual interest. The color palette was drawn directly from the featured ingredients, reinforcing a playful, cheerful energy that aligned perfectly with the spring/summer launch and the revitalizing experience of the collection.