CREATIVE DIRECTION
PRODUCT
LAUNCHES
Objective:
Guide the visual and experiential narrative for major new product releases—aligning photo, video, and campaign assets with the brand’s farm‑to‑table ethos.
My Role:
Led all aspects of creative direction: from ideating the shoot vision and concepting launch video storyboards, to directing wardrobe, props, and set design.
Approach:
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Developed the brand’s unique aesthetic for each product launch—merging the natural appeal of freshly harvested ingredients with visual elements that emphasize proven, clinical results.
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Aligned mood boards and style frames with overarching brand tone and campaign messaging
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Coordinated photo and video shoots, ensuring seamless consistency across digital and print channels
Impact:
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Delivered cohesive campaigns across Instagram, email, and retail displays—creating a seamless and recognizable brand presence.
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Strengthened the brand’s authentic voice by visually connecting clinical results with nature-inspired storytelling.
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Built a flexible library of campaign assets that could be repurposed across platforms—streamlining production and enhancing creative consistency.



