KEELY BOWDEN
graphic designer

Objective:

Guide the visual and experiential narrative for major new product releases—aligning photo, video, and campaign assets with the brand’s farm‑to‑table ethos.

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My Role:
Led all aspects of creative direction: from ideating the shoot vision and concepting launch video storyboards, to directing wardrobe, props, and set design.

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Approach:

• Developed the brand’s unique aesthetic for each product launch—merging the natural appeal of freshly harvested ingredients with visual elements that emphasize proven, clinical results.

• Aligned mood boards and style frames with overarching brand tone and campaign messaging

• Coordinated photo and video shoots, ensuring seamless consistency across digital and print channels

 

Impact:

• Delivered cohesive campaigns across Instagram, email, and retail displays—creating a seamless and recognizable brand presence.

• Strengthened the brand’s authentic voice by visually connecting clinical results with nature-inspired storytelling.

• Built a flexible library of campaign assets that could be repurposed across platforms—streamlining production and enhancing creative consistency.