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VISIT MCKINNEY

SALES KIT

Visit McKinney open booklet 1
Visit McKinney booklet cover

Objective: 

Update the pitch deck post-2021 rebrand to support event & visit planning

 

My Role: 

art direction, layout design, typography, and digital formatting

 

Impact: 

An engaging, informative digital brochure introducing hotels, parks, venues & more

  • 20+ page layout optimized for on-screen browsing

  • Flexible sections that can be repurposed for presentations or PDFs

  • Supported increased inbound interest from event planners

Visit McKinney open booklet 2
Gift Guide pages rotating
HOLIDAY

GIFT GUIDE

Overview:
Annual holiday gift guide created for FarmHouse Fresh to showcase seasonal products, curated sets, and promotional offerings.

Objective:
Design a compelling, gift-forward catalog optimized for both digital and print distribution during peak sales season.

My Role:
Creative direction, layout design, image curation, and digital formatting.

Design Approach & Highlights:

  • Developed mobile-first layout to ensure readability across devices

  • Adapted design for print as a mailed booklet to reach spa clients and gift shoppers

  • Balanced festive design with brand’s natural aesthetic using warm tones, cozy textures, and product-driven storytelling

 

Impact:
Enhanced seasonal engagement and supported sales growth during holiday campaigns—used across email, social, and retail display channels.

Click to view Full guide >

newsletter
SEASOSNAL NEWSLETTER

FARMANAC

Overview:
Farmanac is a quarterly print and digital newsletter celebrating seasonal launches, ingredient spotlights, and the FarmHouse Fresh ranch lifestyle.

Objective:
Build brand loyalty and deepen customer connection through authentic storytelling and visual immersion.

My Role:
Art direction, multi-page layout design, content formatting, image selection.

Design Approach & Highlights:

  • Clean, editorial layout styled like a lifestyle magazine

  • Integrated custom photography, ranch features, and spa client stories

  • Organized seasonal content into digestible sections with visual rhythm and narrative flow

 

Impact:
Helped cultivate stronger emotional connection with the brand community, driving increased time spent with content and stronger seasonal awareness.

open booklet
booklet cover

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©2025 by Keely Bowden

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