VISIT MCKINNEY
SALES KIT
Objective:
Update the pitch deck post-2021 rebrand to support event & visit planning
My Role:
art direction, layout design, typography, and digital formatting
Impact:
An engaging, informative digital brochure introducing hotels, parks, venues & more
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20+ page layout optimized for on-screen browsing
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Flexible sections that can be repurposed for presentations or PDFs
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Supported increased inbound interest from event planners
HOLIDAY
GIFT GUIDE
Overview:
Annual holiday gift guide created for FarmHouse Fresh to showcase seasonal products, curated sets, and promotional offerings.
Objective:
Design a compelling, gift-forward catalog optimized for both digital and print distribution during peak sales season.
My Role:
Creative direction, layout design, image curation, and digital formatting.
Design Approach & Highlights:
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Developed mobile-first layout to ensure readability across devices
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Adapted design for print as a mailed booklet to reach spa clients and gift shoppers
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Balanced festive design with brand’s natural aesthetic using warm tones, cozy textures, and product-driven storytelling
Impact:
Enhanced seasonal engagement and supported sales growth during holiday campaigns—used across email, social, and retail display channels.
SEASOSNAL NEWSLETTER
FARMANAC
Overview:
Farmanac is a quarterly print and digital newsletter celebrating seasonal launches, ingredient spotlights, and the FarmHouse Fresh ranch lifestyle.
Objective:
Build brand loyalty and deepen customer connection through authentic storytelling and visual immersion.
My Role:
Art direction, multi-page layout design, content formatting, image selection.
Design Approach & Highlights:
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Clean, editorial layout styled like a lifestyle magazine
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Integrated custom photography, ranch features, and spa client stories
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Organized seasonal content into digestible sections with visual rhythm and narrative flow
Impact:
Helped cultivate stronger emotional connection with the brand community, driving increased time spent with content and stronger seasonal awareness.
